Be Human. Marketing’s Superpower in a Tech-Filled World

I am not a number

We have access to so much data and real-time consumer insight these days, more than even a decade ago due to incredible advancements made with technology.  However, it doesn’t matter how much technology we have, businesses are vying for the attention of people not machines.     We need technology to target and understand consumer […]

Content Marketing Tips for Small Businesses


  Content marketing is now the order of the day for today’s modern marketer.  But for business owners not operating in the marketing world that are bombarded with messages about yet another must-do form of marketing it can be daunting to know whether to adopt or reject it. To set the record straight I asked Rene […]

No Content Strategy? No Point.


  Once you’ve decided to join in the content marketing ‘movement’ you’ll come to realise that time is your biggest investment; time to plan, research, develop and spread that content as far and wide as possible, and then do it all over again.  If you go through this cycle without seeing the results you anticipated […]

My 3 Words


   Inspired by Chris Brogan, I  again decided to choose 3 words to focus on throughout the year instead of the usual new year resolutions. In fact I can’t remember the last time I made a traditional resolution, for the last few years I’ve opted to have themes  which are much more inspiring. Last year my […]

Give People a Reason


  What I want to address is something pretty minor that I’ve overlooked for the longest time but I thought it’d be worth bringing up as most of us are working on improving how we market ourselves so I guessed you wouldn’t mind. On occasion I get followed on Twitter and as long as you have […]

Why Customer Services for African SMEs Matters


  Whilst visiting Nigeria and Ghana at the end of 2012 I was struck by the breadth and scope of enterprise in both countries.  There are so many fantastic businesses being set-up and that are growing quickly. But despite this high growth one thing concerned me greatly and that was the lack of attention to […]

6 ‘Impossible’ Things We Can Achieve with Marketing


Over the holiday season we saw the usual onslaught of fantasy films (usually repeated at least 2/3 times a day here in the UK!) the one I caught was Tim Burton’s dark remake of the children’s classic Alice in Wonderland. I didn’t watch it the first time round and only watched it because nothing else […]